Search Engine Optimization (SEO)
search engine approved techniques used
keyword phrase research
site analysis
site clinics and workshops
content review & copyediting
site restructuring
site statistics
linking
local search
site submissions
paid inclusion programs - shopping search engines and product submissions |
Usability
heuristic evaluation of your current or proposed web site.
creation of personas to help define target market.
user interviews to gather data about the user mindset.
creation of surveys to gather data
creation of task tests to use during usability testing
usability testing to obtain information on conversion roadblocks or to confirm success of design. |
Internet Marketing
strategic development of online marketing plan of action
exploration of various methods of promoting your site through the search engines.
landing page creation and refinement
Google AdWords consultation |
Web Design / Redesign
web design with SEO and usability best practices incorporated into the web design
sites approached from visitor's point of view result in more highly targeted traffic
analysis of site content
consistent, easy navigation created
development of key performance indicators for your site
content review and development |