845-735-1698

Web site strategy - usability, design, search engine optimization and marketing

Is your web site working for you and for your visitors?

Web Site Strategist and Certified Usability Analyst works with you to increase quality site traffic and increase conversions.

By implementing good usability practices, search engine optimization (seo) and available marketing strategies, you can increase sales, build leads and develop a stronger presence on the web.

Can your web site be found on the web and more importantly, does it place well over the long-term?

Has your site been submitted to the search engines?
Are you taking advantage of the latest strategies to increase your visibility?
Is the text on your site made with graphics or is it actual text?
Has search engine approved practices been used to help your site place well?
Have you avoided spam techniques?
Are there any technical roadblocks that are keeping your site from being found?

Is your web site designed from your visitor's perspective?

Are there roadblocks keeping your customers from acting?
Can they understand what you offer?
Is it free of jargon?
Can they find information easily?
Does it provide quality, relevant content?
Is your site easy to navigate?

Consulting services available to help you achieve your objectives.

Search Engine Optimization (SEO)

search engine approved techniques used

keyword phrase research

site analysis

site clinics and workshops

content review & copyediting

site restructuring

site statistics

linking

local search

site submissions

paid inclusion programs - shopping search engines and product submissions

Usability

heuristic evaluation of your current or proposed web site.

creation of personas to help define target market.

user interviews to gather data about the user mindset.

creation of surveys to gather data

creation of task tests to use during usability testing

usability testing to obtain information on conversion roadblocks or to confirm success of design.

Internet Marketing

strategic development of online marketing plan of action

exploration of various methods of promoting your site through the search engines.

landing page creation and refinement

Google AdWords consultation

Web Design / Redesign

web design with SEO and usability best practices incorporated into the web design

sites approached from visitor's point of view result in more highly targeted traffic

analysis of site content

consistent, easy navigation created

development of key performance indicators for your site

content review and development

"Kathleen is a true professional. She is a real expert in her field of Internet Marketing. Her work is of the highest standard. I thoroughly recommend Kathleen for any assignment or position requiring expert knowledge, outstanding business ethics and complete integrity. She is a joy to work with.

Kathleen takes a very keen interest in her profession and takes the time to stay on top of trends in an ever changing environment. She is actively involved in the Search Engine Marketing industry and is a valuable contributor to the SEMPO organization as Co-Chair of the SEMPO Education Committee."

- Fionn Downhill, Elixir Systems

Search Engine Marketing Professional Organization

Kathleen Fealy
Education Committee Co-Chair / Contributor, SEMPO Institute

Certified
Usability Analyst

Listed under Kathleen Fealy