What is Digital Asset Management?
Digital Asset Management and optimization involves taking an inventory of all of the marketing materials you have previously created and then making them work harder for you by repurposing them.
Example of the repurposing of a digital asset:
Situation: A press release has been written for your company and has been distributed to various print sources and newspapers.
Digital Asset Management: This print press release now can be repurposed and can increase your online presence. How?
- The print press release is optimized to take advantage of how the search engines will read and categorize it. Optimized press releases have keyword phrases added and text anchor links added that connect visitors to pages on your website. Additionally, you can add themed pictures, pull quotes and attachments. Many online press release services even include RSS features and Twitter announcements.
- A photo of a company executive used in the press release might be reused on the company website's About Us page or used in an email campaign.
- The press release, optimized, can be placed on company website's press page.
- The topic of the press release may lend itself to be expanded into an article or a case study which can be submitted to magazines, online article directories or blog post.
Digital asset management and optimization allows businesses to make better use of many of the marketing materials they already have and allows them to extend the life of these collateral pieces.
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You probably already have digital assets at the ready.
Have you created brochures for your product or service?
Do you have photographs of your work?
Do you have videos of your product being used?
Do you have a Facebook or LinkedIn profile?
Have a blog?
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